Marketing a Luxury Listing

 
For the right buyer, a luxury home with a unique feature – a one of a kind floor plan, or a private location, for example, can lead to love at first sight. But in marketing a singular luxury home, it’s crucial to seek the guidance of an expert who knows the local market for homes of a particular type.
 
Arlene can guide you through the challenges of presenting your home in just the right way. Comparable sales, which are used to determine the value of a property, are sometimes difficult to determine for a residence with unique characteristics. It is not just price that defines luxury, but also location, architecture, décor, and many other details that Arlene can provide you with to help your home stand out from the ordinary. Arlene will share with you the top considerations to keep in mind when marketing a one of a kind home.